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The Presales Red Flag: When Requirements Are Just a Feature Checklist

December 23, 2025 by
Arij Shahla
If your requirements document looks like this:
  • Sales module
  • Inventory module
  • Accounting module
…then you don’t have requirements.

You have a shopping list.

Real presales goes deeper.
It digs into:
  • Processes
  • Roles
  • Outcomes
  • Ownership
  • Exceptions

Modules don’t define success — clarity does.

Arij Shahla December 23, 2025
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The First Presales Mistake: Selling Features Before Understanding Friction