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The First Presales Mistake: Selling Features Before Understanding Friction

December 23, 2025 by
Arij Shahla
Most ERP pre sales teams rush to demo features.
But great pre sales teams do something very different — they diagnose.

Before showing anything, they dig into the real friction points:
  • delays
  • bottlenecks
  • repetitive work
  • handovers
  • ownership gaps
ERP isn't sold by showing what the system can do.
It’s sold by understanding what the business can’t do today.

Diagnose first.
Then demonstrate.

Arij Shahla December 23, 2025
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